The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of the website in search engine rankings; particularly Google, yahoo, and potentially Bing.
The amount of times i have a client say:
"I want a good website, and I want to be on the top in Google within a week, that ok?"
I wish i could! But it doesn't work that way. Everything has to flow smoothly, and great, fresh content, good optimisation, and indexing all play a part. Link building (the more links to your site, the better), avoiding techniques that may get you blacklisted (ever seen those sites with reams and paragraphs at the bottom of the page full of keword spam?) need to be taken into consideration.
SEO isn't just about getting to the top; that could be done quickly using the wrong techniques - but keeping there. Fresh, active content, subscribers, and an accessible site all give you brownie points in Google.
SEO is not just about being technically minded; you need to consider all the marketing elements. SEO is in constant evolution - stop thinking about it and unless you're a huge company like amazon or adobe with a billion links everywhere, then you're liable to lose places.
You need to analyse competition, use your analytics programs, and convert that following traffic to sales.. which nets you profit.
SEO is not a free item. It can take anything from months to years for a result - and there are never any guarantees, ever.
So please, an SEO techie isn't just for Christmas.
Posted by
summondesigns
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